Nestlé

(01)Challenge

Nestlé needed one place to track its sales team through the NutriBiscuit campaign — progress against target, performance by channel and city, and individual results — while keeping reps motivated week after week and sharing results with the whole team.

(02)Approach

1. 01

   Ran stakeholder workshops and analysed the existing sales process to define the metrics that mattered: achievement against target, time elapsed, and performance by channel and city.

2. 02

   Designed the leaderboard as a race — reps move toward the finish line as they sell, with an employee of the week recognised on predefined metrics.

3. 03

   Built a TV mode for office screens and a mobile PWA with weekly push summaries, both fed by a management panel where admins enter weekly data, export reports and manage roles.

(03)Outcome

One source of truth for the whole campaign. Managers update the numbers once a week, and the office TVs, every rep's phone and the exported reports all reflect the same data — with role-based access and encryption throughout.