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(02)Case study · Client

FMCG · 2024

Sales Campaign Tracker

Dozens of sellers, one campaign, and every number live on one screen.
Client
Industry
FMCG
Services
Custom Software, Front-end Development, Data Visualization
Year
2024
All case studies

(01)Context

Context

OverC built a real-time performance tracking platform for Nestlé's sales campaign operations, giving campaign teams a central view of sales activity across dozens of sellers.

(02)The challenge

The challenge

When a campaign runs through many sellers at once, keeping track of who's performing, how the campaign is progressing and where to step in gets hard fast. With information spread across different channels and reports, managers couldn't get a clear, current picture of individual sellers or of the campaign as a whole.

01

Scattered reporting

Sales data spread across separate channels.

02

No live picture

Managers waited on reports instead of seeing progress as it happened.

03

Many sellers

Comparing dozens of people's performance by hand.

(03)At a glance

At a glance

8 wk
Campaign tracked week by week
3
Sales channels — pharmacy, general and modern trade
4
Surfaces — TV, mobile, web and admin panel

(04)Our approach

Our approach

  1. 01

    Real-time visibility

    Up-to-date campaign performance in a single interface.

  2. 02

    Centralized monitoring

    Every seller's statistics brought into one dashboard.

  3. 03

    Intuitive data presentation

    Complex sales information made easy to read at a glance.

(05)What we built

What we built

01

Live campaign dashboard

Overall campaign progress, updated in real time.

02

Seller performance view

Individual statistics for dozens of sellers side by side.

03

Cross-platform access

The same dashboard on desktop and mobile, for managers in the office and in the field.

04

Clear data design

Charts and layouts designed so campaign teams can read the situation in seconds.

05

A leaderboard run as a race

Reps move toward the finish line as they sell, with targets, sales by channel and weekly trends for the whole team to follow.

The race: two NutriBiscuit bears heading for the finish line, each labelled with a seller and their channel (names blurred)

(06)Showcase

Showcase

TV mode: the NutriBiscuit bear catches a coin over a bowl of coins, under the campaign target, for the sales tournament
TV mode
Mobile
Management panel: users by department, with access levels (personal details blurred)
Management panel: users
Management panel: weekly sales data imported as files
Management panel: data import
Sign-in, with the NutriBiscuit bear
Sign-in

(07)Under the hood

Tech stack and architecture

TV screens, a mobile PWA and a web leaderboard on one Node.js API and MongoDB, with role-based access.Show the architectureHide
  1. 01ClientTV dashboard, mobile PWA, web leaderboard
  2. 02EdgeSSL / API gateway, push notifications
  3. 03ServicesNode.js / Express API, reports and export, role-based access
  4. 04DataMongoDB, weekly snapshots

Stack

  • React
  • Node.js
  • Express
  • MongoDB
  • PWA

(08)Outcome

What changed

Campaign teams gained one centralized, real-time view of sales performance instead of fragmented reporting. It shows OverC turning business reporting needs into practical tools that put operational information within reach.

Nestlé

Multiple sellers. Live performance. One connected dashboard.

(09)Related

What this project proves

01Service

Custom Software Development

Business applications, internal tools, portals and backends shaped around how you work.

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(10)Contact

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