New or rebuilt business websites
Sites that explain a business clearly and turn visits into inquiries.
(06)Service
06 / 07
A digital presence with more thought behind it.
We design and build websites and web applications that make clear what you do, work for everyone who visits, load quickly and are easy for your team to keep current.
(01)The problem
When the website works against you
A website is often the first conversation a business has with a customer. When the structure is unclear, pages are slow, or the content is out of date because changing it needs a developer, visitors leave without understanding what you offer.
Visitors can't tell what you do from the first screen.
Pages are slow, especially on phones.
Changing a sentence needs a developer.
The site describes the business you were a few years ago.
Inquiries from the forms don't reach anyone reliably.
(02)The service
How we build for the web
We start with purpose: who visits, what they need to understand, and what you'd like them to do next. That decides the structure — the pages, their order and where each leads — before any visual design.
Design and development then happen together, so what's designed is practical to build, fast and accessible. Content lives in a system your team can edit, and forms and tools connect to the systems behind them.
Launch includes the groundwork that search engines and assistive technology rely on: clean structure, metadata, redirects from old addresses, and performance checked on real devices.
Website or web application?
Many projects are a bit of both. The difference changes how we build.
| Website | Web application | |
|---|---|---|
| Main job | Explain, inform and persuade | Help people get a task done |
| Content | Pages your team edits | Data users create and change |
| Success looks like | Visitors understand and get in touch | Users finish tasks quickly and reliably |
| Typically built with | A CMS or static site on fast hosting | An application framework, database and accounts |
(03)Use cases
What we take on
Campaigns and launches
Landing pages built around one message and one action.
Web applications
Portals, configurators and tools that run in the browser.
Improving what's there
Performance, accessibility and SEO fixes to an existing site, without starting over.
(04)Specializations
What it covers
Each area below sets out the problem it addresses, representative capabilities, an example and the outcome we aim for.
01
Business Website Development
Websites that explain what a business does, who it's for and why to get in touch.
- Problem
- Generic templates and unclear structure leave visitors unsure what you actually offer.
- Capabilities
- Information architecture and page structure
- Custom design and build
- An editable content system
- Contact and inquiry flows
- Example
- A professional services firm's site is organized around the problems clients bring, with a page for each service and a short path from every page to an inquiry.
- Intended outcome
- Visitors understand the business quickly and know how to take the next step.
02
Landing Page Development
Focused pages built around one campaign, product or action.
- Problem
- Campaign traffic lands on general pages and gets lost.
- Capabilities
- Single-goal page structure
- Fast loading on mobile
- Form and analytics integration
- Variants for testing
- Example
- A product launch gets one page with the offer, three supporting points, answers to common objections and a short sign-up form, tracked from visit to sign-up.
- Intended outcome
- Campaign visitors see one clear message and one clear action.
03
Custom Web Applications
Applications that run in the browser: portals, configurators, booking and account areas.
- Problem
- Some needs go beyond pages: people need to sign in, enter information and complete tasks.
- Capabilities
- Accounts and secure areas
- Configurators and calculators
- Booking and ordering flows
- Connections to business systems
- Example
- A manufacturer's site gains a configurator where buyers choose options, see compatible parts and request a quote that lands in the sales team's CRM.
- Intended outcome
- The website does useful work for customers, not only presents information.
04
Website Redesign & Modernization
Rebuilding an existing site around today's needs, without losing what already works.
- Problem
- The site no longer reflects the business and is hard to update — and a rebuild risks losing search visibility.
- Capabilities
- Content and structure audit
- Redesign and rebuild
- URL mapping and redirects
- Content migration
- Example
- Before the new site launches, every existing URL is mapped to its new page and redirected, so links and search rankings carry over.
- Intended outcome
- A site that reflects the business today, with existing visibility preserved.
05
Frontend Development
The parts of a website or application people see and touch, built with care.
- Problem
- Designs lose quality in the build: layouts break, interactions lag, and components drift apart.
- Capabilities
- Responsive layouts
- Component libraries and design systems
- Accessible interactive components
- Motion that supports understanding
- Example
- Buttons, forms and navigation are built once as tested components, so every page uses the same accessible pieces.
- Intended outcome
- A consistent interface that stays consistent as the site grows.
06
Backend & CMS Integration
The content management, forms and data connections behind a website.
- Problem
- Content is locked in code, and forms and data don't reach the systems that need them.
- Capabilities
- Headless or traditional CMS setup
- Content models your team can work with
- Form handling and CRM integration
- Search and filtering
- Example
- Marketing edits case studies, team pages and articles in a CMS whose fields match the design, and inquiries go straight to the CRM with the page they came from.
- Intended outcome
- Your team updates the site without a developer, and inquiries arrive where they're handled.
07
Website Performance & Accessibility
Making sites fast and usable for everyone, including people using assistive technology.
- Problem
- Slow pages lose visitors and inaccessible ones exclude them — often without anyone noticing.
- Capabilities
- Core Web Vitals improvements
- Image, font and script optimization
- Accessibility audits against WCAG
- Keyboard and screen reader fixes
- Example
- An audit finds oversized images, a script blocking the first paint and form fields without labels. Each is fixed and checked again with automated tools and a keyboard-only walkthrough.
- Intended outcome
- Pages that load quickly and work with keyboards, screen readers and touch.
08
Website SEO Foundations
The technical groundwork that helps search engines find and understand your pages.
- Problem
- Good content goes unseen because of missing metadata, confusing structure or broken links.
- Capabilities
- Page titles, descriptions and headings
- Sitemaps, canonical URLs and redirects
- Structured data where it's accurate
- Internal linking between related pages
- Example
- Each service page gets a unique title and description, one clear main heading, links to related pages and a place in the sitemap.
- Intended outcome
- Pages that search engines can crawl, understand and show accurately.
09
Interactive & Data-Driven Experiences
Interactive tools and visualizations that explain something better than text can.
- Problem
- Some ideas — a process, a dataset, a product — are hard to grasp from paragraphs alone.
- Capabilities
- Interactive diagrams and explainers
- Data visualizations
- Calculators and estimators
- Motion that respects reduced-motion settings
- Example
- A pricing page includes an estimator: visitors enter their volume and options and see an indicative range, with the assumptions shown alongside it.
- Intended outcome
- Visitors understand complex information by exploring it.
10
Website Maintenance
Keeping a website secure, fast and current after launch.
- Problem
- Sites degrade quietly: dependencies age, content goes stale, speed slips and forms break unnoticed.
- Capabilities
- Framework, plugin and dependency updates
- Uptime and form monitoring
- Content updates and small improvements
- Periodic performance and accessibility checks
- Example
- A monthly check covers updates, broken links, form delivery and page speed, followed by a short note of what changed.
- Intended outcome
- A site that keeps working as well as it did on launch day.
(05)In practice
From brief to launch
The usual shape of a website project.
- 01
Understand
We clarify who the site is for, what they need to know and what they should do next.
- 02
Structure
A sitemap and page outlines are agreed before visual design begins.
- 03
Design
Key pages are designed and reviewed on phone and desktop.
- 04
Build
Pages are built from reusable components, with content in an editable system.
- 05
Check
Accessibility, performance, SEO and every form are tested before launch.
- 06
Launch
Old URLs are redirected and the site is monitored once it's live.
Illustrative. Larger sites and applications add steps; small changes need fewer.
(06)Implementation
What we pay attention to
Purpose and structure
Each page has a job and a next step. Navigation follows how visitors think about your services, not your internal org chart.
Content hierarchy
The most important information comes first on every page, written to be scanned.
Responsive by default
Layouts are designed for phones, tablets and desktops from the start, not squeezed to fit afterwards.
Integration
Forms, CRM, booking and analytics are connected and tested as part of the build.
Accessible from the start
Semantic structure, keyboard access, contrast and labels are built in, aiming at WCAG 2.2 AA.
(07)Quality & reliability
Checked before launch, cared for after
Lean pages
Images, fonts and scripts are kept light, and pages are measured on real devices.
Accessibility testing
Automated checks plus manual keyboard and screen reader testing on key pages.
SEO groundwork
Unique titles and descriptions, a sitemap, canonical URLs and redirects from old addresses.
Ongoing care
Updates, monitoring and periodic checks keep the site secure and quick after launch.
(08)Related work
Related work
Client projects, and concept builds where they're labelled as such.
01Client · One51
One51: corporate services, made accessible
A corporate website and dedicated client platform for a Vancouver corporate services firm.
02Client · Vittaverse
Vittaverse: a brokerage built on trust
A digital experience for an international online broker that makes global markets feel clear, credible and easy to get into.
(10)FAQ
Questions about Web Development
Yes. We set up a content system with fields that match the design, so your team can edit pages, add articles and change details without a developer.
It can if URLs change without redirects. We map every existing URL to its new home and keep the titles and content that already perform.
It depends on who edits the site and how often. We'll recommend a traditional or headless CMS — or none, for a site that rarely changes — and explain why.
By building with semantic HTML, enough contrast, keyboard access, labels and alt text from the start, then testing with automated tools and by hand. We aim for WCAG 2.2 AA.
Yes — portals, configurators, booking flows and account areas. When an application becomes a product in its own right, the work moves into product engineering.
Yes. We can monitor the site and handle updates, fixes and improvements, or hand over to your team with documentation.
(11)Contact
Start with whatvisitors need to know.
Tell us about your current site and what you want it to do. We'll suggest what to keep, what to change and how to build it.
contact@overc.io