Silent signals
Early signs of discomfort are easy to miss.
(05)Case study · Client
Equine Technology · AI · IoT
Giving horses a voice
Horses can't tell you when something's wrong. Pitico is designed to listen for them.
Client
- Industry
- Equine Technology · AI · IoT
- Services
- Product Strategy, AI Integration, Hardware & Software Experience Design, UX/UI Design
(01)Context
Context
Pitico is an equine health and performance platform that combines a wearable device, continuous biometric monitoring and AI analytics, built for horse owners and riders who want to understand their horses better.
(02)The challenge
The challenge
Unlike people, horses can't say when they're in pain or uncomfortable, or point to early signs of a problem. Owners, trainers and vets rely on observation and periodic check-ups, which leaves long gaps where changes go unnoticed. The challenge was to make a horse's wellbeing continuously visible, and easy for non-experts to understand.
Gaps between check-ups
No continuous picture of the horse's condition.
Raw data is not insight
Numbers alone don't help an owner make a decision.
(03)Our approach
Our approach
- 01
Continuous monitoring
A wearable that builds a constant picture of the horse's condition.
- 02
AI-powered intelligence
Analysis that finds meaningful patterns, possible risks and performance trends in the data.
- 03
Human-centered experience
Complex biometrics translated into clear, practical guidance for riders and owners.
(04)What we built
What we built
01
The wearable experience
How the device fits into a rider's daily routine, from setup to charging.
02
AI analytics engine
Turns continuous biometric data into insights on health, potential risks and performance.
03
Owner and rider app
A clear daily view of each horse, with plain-language insights instead of raw charts.
04
Alerts and trends
Early signals that something may need attention, and progress over time for training.
(05)Showcase
Showcase
(06)Outcome
What changed
Pitico brings connected hardware, AI and intuitive software together in one product, a new approach to equine care. It shows OverC applying product design and technology beyond conventional software, connecting real-world data to an intelligent digital experience.
Pitico gives insights and early signals, not diagnoses.
Pitico
Giving horses a voice through data and intelligence.
(07)Related
What this project proves
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(08)Contact
Let's buildyours next.
Tell us about your product, timeline and constraints. You’ll hear back from a senior engineer within one business day — with questions, not a sales deck.
contact@overc.io